How to Maintain Your Online Integrity as a Blogger

by - Wednesday, February 08, 2017

This is a repost. I was reading my blog archive and I found this extremely useful. I am hoping it will reach more people, especially bloggers this time around. 

With the rise of blogging as a career, a lot of competition has arisen and it’s only expected that people want to drive traffic, massive traffic towards their blogs. However, in the search of readers, there is something that every blogger should never consider losing-online integrity. Let me mention that it is possible to lose it before knowing and bitter truth is that redeeming is costly. The internet is relationship with different sets of people and like relationships, redeeming trust is almost impossible like that. Here are a few tips to help you maintain your online integrity as a blogger.

Stay on your lane
When the news of Linda Ikeji buying a house broke the internet, lay men began to see other Nigerian bloggers as lazy and not just competent. I personally know a few of my blogger friends who ported to reporting news, celebrity gossip and entertainment. One grievous mistake they made, however, was that the theme and title of their blogs remained the same. Imagine that a hair stylist all of a sudden buys a sewing machine and begins to practise tailoring in the same hair styling shop. Weird right? That’s exactly how weird it is when you do not stay on your lane.

Another friend of mine (not a blogger) asked me to go desperate with sourcing for traffic. ‘How?’ I asked. ‘Do what Linda Ikeji too is doing naaaaau. You need to start doing these things too’, he replied. I couldn’t convince him much of the havoc that can cause to my blog but I politely explained how gibberish he sounded. Moreover, he sounded very Nigerian. (Forgive my plainness; we need correct thinking in the country). Please, do not compromise; it can ruin all your hard work.

Never copy and paste
Well well well. If you are a blogger who copies and pastes stuff, you don’t have to be lectured too deeply to know that this is for you. A tech blogger I met some time ago on a hot Sunday afternoon on campus confessed to copying and pasting and how he knows that it is bad and very inappropriate but ‘I need articles on the site because I am looking for traffic o’. I shook my head in utter disappointment and the realization that moving ahead in the discussion will be a waste of time. I would first of all have had to help him debug that ‘copy and paste’ mentality and that was going to take a hell of a time; so I simply walked away from the discourse. Don’t do that, do not copy and paste because if you do to get traffic you will eventually lose it when you are discovered. What exactly is the point then?

Man your emotions
I know that this can be difficult for lifestyle and/or personal bloggers because this portion of the internet affords you the opportunity to release and have a way to channel your frustration. Thing is that while you are boiling hot, a reader might just be enjoying a glass of champagne on a water bed. That post of yours may become offensive in the long run. Things you wouldn’t say assuming you were ‘sane’ might be uttered and that can destroy everything. It can make you appear unstable. It’s okay to rant but controlling your emotions which can reflect in your language is very important. If you are very angry, take some time to cool off and write your first post as regards that matter (if you must) on a less serious platform, say bbm or your personal Facebook timeline.
Be original
Every writer has a voice and finding it is a very big achievement. Readers can sense it when you are trying too hard to write and sound like someone else. This has a way of putting people off if you don’t know. In addition to putting your readers off and losing your space, you will get yourself tired quickly. Trying to talk like Jennifer Lopez is exhausting, don’t you think? Sooner or later, you lose the vibe, will not be able to provide what they want and eventually, it is over.

So, there you go. Any other tips?

Keep blogging!

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  1. These are really cogent points you have raised here. Bloggers need to stop copying and pasting. It pisses me off a lot. When I see blogs like that, I move away immediately. It's common to these gossip blogs.

    1. Yes, it is pissing Laide. I hope we become more and more particular about originality in Naija.

  2. This copy and paste issue by bloggers is what I think many bloggers should read. I am sharing this article.

    1. Yes. True that. I see that many people are having lesser tolerance for crap these days. That you for sharing.

  3. This is a very beautiful piece. I think bloggers should be here right now. By the way, your blog is beautiful .

    1. Yes. Sandra, please bring them in here.

      Thank you for the positive feedback too. I am encouraged.

  4. I am a blogger. Funny thing... I don't read a lot of blogs. But I find your blog AMAZING! Content wise ad aesthetically. I keep coming back.

    Well done Esther!

    1. Thank you so much for the positive and encouraging words.

      Let's get you to read more blogs. You can try signing up on Bloglovin'. Downloading and using the app is much easier.