Should You Narrow Down to a Blogging Niche or not?

by - Friday, February 16, 2018

This is another way of announcing on the blog that I have finally narrowed down my blogging niche to Blogging. If you follow me on Facebook and Instagram, you already know. I want to thank you for making the transition both possible and very easy on me.

Before I go into this post proper and conclude safely, I want to tell you a story.

When I started blogging, I started out as a personal Blogger. I talked about myself and my personal experiences. I just wanted a safe online haven. I wanted a place to share my thoughts, express myself, teach a life lesson or two and find support.

I had a very hard time growing up and my blog served all of the purposes I wanted it to. When I began to grow as a Blogger, I realized that I could do so many other things with my blog. In 2015, I made the switch to lifestyle Blogging. I should make a blog post on the difference between Lifestyle and Personal Blogging.

So, I transitioned into Women Lifestyle Blogging. It was great for a while until I felt the need to connect again with my blog readers like I used to when I was a personal Blogger. I switched from Women Lifestyle Blogging into Personal Lifestyle Blogging.

That also was a beautiful ride, one of my best so far. I wrote whatever the heck I wanted to. I was able to connect deeply with my blog readers. I made a lot of beautiful relationships. Oh my, my blog is a blessing to my entire life, I must say.


People began to yearn so much for my Blogging posts. Of course, because it was a personal lifestyle blog and blogging was and is a very huge part of my life, I made blogging posts alongside others. Many Bloggers began to reach out to me.

If I hadn't posted a post on Blogging in a while, I would begin to get emails, Facebook inbox messages and comments on my social media handles. This was confirmed by the kind of interaction I got on these posts.

I had already launched the business side of my blogging which is blog consultation, design and blog management. And so, I decided. This is it! I finally found it. It would make more sense to monetize if I can give this kind of value.

I began the switch gradually until I finally announced to my friends and followers on social media. Now, this is my own Blogging story and it continues, you know. Every step of my blogging career is part of this story. I hope to make many more blogging memories.

Oh, well, this is the spark behind this blog post. It's obvious where I got the inspiration from - my personal blogging story. So, should you too narrow down to a blogging niche or not?

First of, what are the benefits of narrowing down to a blogging niche?

1. “Everyone is not your customer.”  -Seth Godin

If you are going to reach your ideal audience, you will need to give them what exactly they want. Not everyone will be interested in what you have to say. If you can give people exactly what they want, they will become your customer and refer someone else.

2. Your bounce rates will reduce

I will give a very simple explanation to those that have never heard of bounce rates. If 100 people visit your blog and all of them do not read another blog post, they just close your page, you have a 100% bounce rate. If none of them leaves until they check other posts, you have a 0% bounce rate.

If your blog meets your specific readers' needs, there is a very high probability of them sticking around.

3. It's very easy to build authority

If you are in a blogging niche, you can easily prove to your readers that you know what you talk about. It helps you as a Blogger to research and work hard to bring your readers value. Eventually, you are the go-to person for a particular subject matter.

4. Your blog is easier to monetize

Because you have been able to build authority as a Blogger in a specific niche, it will be very easy to monetize your blog. Creating products and services out of a particular blogging niche is easier.

5. Search Engines rank your blog higher

Your search engine optimization brings better results because search engines admit to your authority and thereby feed readers your blog posts.

Also, think about it, a blog with a low bounce rate, high average time on site and more pages per visits sends a signal to search engines. It is an indication that your blog is of much value and other users will benefit from it.

So, should you narrow down your blogging niche? 

It depends!

You don't necessarily have to narrow down to a specific niche if your blog is for example, a personal blog or a personal lifestyle blog with an audience that truly connects with you.

In this case, what they are interested in is you and how you want to relate with them. They would be so passionate and interested in your interests enough to share in your world and even tell someone else about you.

Blogging should always be fun and if you feel you are under pressure to talk about just one thing you know may wear you out and make you lose all of your blogging joy, don't.

If however, you have decided that narrowing down to a particular niche is something that you should do, here are some tips to help you narrow down without regrets. Trust me, if you make a wrong move, blogging might bore you in the nearest future.

How do you choose a blogging niche for your blog?

1. Consider your audience first

If you have been blogging for a while, chances are that you already know what your audience resonates with the most. For me, for example, I realized that my blogging posts were creating so much of buzz on my blog.

The truth is that these blogging posts didn't generate the most of my blogging traffic but they generated the kind of quality traffic I have always wanted. The conversion rates on those posts were so high that I began to look into settling into it,

2. How passionate are you about the topic?

It doesn't make sense if you are not very passionate about a blogging niche. No matter how profitable it may seem to be, if it's not something you can talk about, read about, share for days unending, don't even try it.

Choose a blog niche that ticks many of your boxes. Pick a topic that you can talk about for hours.

3. How profitable is it?

After ticking the passion box, it's time to look into how you can monetize your blogging in future. It's okay if you don't plan to generate income from your blog just yet. It is only important that you consider and think about your blog long term.

If you can sell something as a result of that niche, market a service, collaborate,. etc..why not?

So, are you going to narrow down to a blogging niche or not? Please, let me hear your thoughts in the comments section.

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  1. Esther,thanks so much for this enlightenment...I'm an ardent follower of your blog. You are such an inspiration.

    Personally, I'm still trying to find my way around blogging. Two years ago, I started blogging but I couldn't call myself a blogger cos I was not serious and posted only when I felt like. But late year, your blog stirred a hunger for something that had been starving and I decided to put in some more effort.

    I initially started with writing gospel stories and I'm amazed at the responses I got but then, I discovered that apart from writing fiction, I love to write about lifestyle issues that affects Christians as a whole especially areas where we don't usually talk about.

    Since last year, I have begun to see my blog as a spot for the unconventional christian who seeks a place with not too much of a 'preachy' atmosphere. Right now, I'm watching to see where this will lead me to. I'm enjoying the journey and I guess that's what's important...for now, its basically christian content...but I don't know if by doing that I have narrowed down to a particular niche. You are the expert here. I know you have an answer to that.

    I look forward to learning more from you...Were you serious when you said you would post just once a week? Biko have a rethink...

    1. Hey Grace, first, thank you for your kind words. It has made me blush purple and orange.

      Second, you are in a niched blogging, Faith blogging to be precise. There are usually many branches of just one particular niche. So, Christian fiction, Christian lifestyle etc. are all under Faith blogging. You are invariably a Faith Blogger.

      As regards frequency of posting, people are already having me for lunch and dinner on social media. I have decided that I will make it more frequent. I am looking to bringing other interesting things that can help Bloggers, blogging meet and greet events, guest writers in the blogging field who can also share some of their golden tips, experiences and mistakes. In short, I want to make it all of everything on blogging - informative and fun. I guess, this will require more than once posting in the end.

  2. Dear Esther,

    I have always known that blogging about blogging will be one huge topic on your blog. You are very knowledgeable and the way you connect with your audience is so beautiful.

    I follow you on Instagram and I like the way you cultivate your own. I don't know about your overall blog audience but you have quality audience.

    1. Thank you so much for the kind words. I am encouraged .

  3. It helps to build authority faster.
    Great post.


The pout on my lips when you don't share your thoughts with me make me look ugly. Please comment so that I will be fine.